Google Search Ranking Volatility Shakes Up
This weekend I am seeing a spike in chatter within the SEO community on the topic of, you guessed it, Google search ranking volatility. Truth is, it really has not calmed down and the heated Google search results have been ongoing for about 6 weeks now but this weekend, I saw a spike in the SEO chatter.
Latest Articles
Google Top Stories Preferred Sources Is Live In US & India
Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks. As I said then, this is a nice feature for publishers and hopefully will lead to more traffic from Google Search for some.
Google Ads Performance Max Campaigns Gain Gender Exclusion
Google Ads has added the gender exclusions feature for Performance Max campaigns. This was previously announced last week and is now showing up in the Google Ads interfaces for advertisers.
Search Video Recaps
Google & Bing Tests Search Title Expansion, Colors & More
Google and Bing are busy testing changing the search results snippets title. In one case, Google is expanding the title of the search result on mouse hover. In another case, Google is testing changing the color of the title on hover. Bing is also testing title colors and moving the URL in the search snippet.
Google Allows Dating & Companionship Ads In More Countries
Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and the UAE from the list.
Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%
Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a "40% reduction in IVT stemming from deceptive or disruptive ad serving practices."